 Service Overview - Ascertain client goals
- Develop CRM blueprint
- Assure ease of usability
- Program entire system
- Implement and teach
- Launch onto internet
Service Detail
There are proven principles that provide real benefit and growth for those companies that leverage the use of a quality customer relationship management system also called CRM. A quality customer relationship management system will enable you to clearly define what such a system would mean to your company in terms of increasing sales, maximizing marketing and improving your customer relationships. Any customer relationship management system CRM work undertaken by The Outer Limit Studios incorporates the following features: - Reviews and recommendations of existing systems to achieve desired client goals
- Blueprinting of desired system
- Wireframe Development Plan for CRM
- ROI Tracking
- Credit Card Merchant Accounts
CRM Technology is currently experiencing a “moment of truth.” Many companies attempted to develop internal CRM systems, only to experience implementation troubles and internal tech bugs. Many of the problems stemming from these issues are a lack of planned development. It is thus imperative that adequate funds are allocated to planning and research, before the first “brick” is ever laid.
At first, you must focus on the initial goals of the CRM. Most often these goals include: - Ease of usability
- Efficient ROI
- The ability to measure your results against a predetermined goal
- The ability to adapt the CRM following periodic user and client feedback
Sales, are a tangible productivity measure, enabling a direct correlation to ROI. Thus, using ROI is a valuable long-term tool for measuring CRM effectiveness.
Lead Administration
Today, a lingering lead is a lost lead. The faster a company can turn leads into sales the more efficient the conversion process. A systematic lead/sales process will often provide a client with the fastest initial return on investment. Sorting and tracking leads based on client qualification stages is one of the first steps to produce initial ROI results that are easy to analyze.
Opportunity Cost Management
This is the tracking of the cost to close a sale, in comparison to all the other sales. Opportunity management will allow you to maximize your sales potential by focusing on sales in a hierarchy order, from most cost effective to least cost effective. Every company can create an internal hierarchy of client value. However, over 95% of all companies operating today, still believe in the concept of “contact management.” While such a concept is effective for referral and continued leads generation, it does not place these leads in a hierarchy. The Outer Limit Studios thus always recommends a management system that takes both concepts into account.
Proposal Generation and E-com Systems
Streamline your proposal assembly process, by producing high-quality documents in minimal time. RFPs, estimates, and invoices can be produced in minutes, not hours. Accepted proposals can be sent through an e-com process for fast and accurate processing. Clients can even fulfill the order themselves. Self Help sections should enable a user to cross-reference and provide access to expertise 24/7.
Time Efficiency & Team Building
Accumulated data for forecast reports are at your fingertips. Activity reports and call logs are all part of a quality-driven CRM. Most companies today have to compile such reports manually – this takes time and effort. Wouldn’t you rather have your staff spend the time on lead/sale generation? Finally, staff can collaborate on sales efforts without ever worrying about “commission theft.”
Campaign Management
In conjunction with our website ROI tracking module, any activity tracked, will help the marketing department design more streamlined campaigns. Excel, Lotus and Access are all samples of “disconnected” databases that often times track such marketing activities. How can a company effectively track the progress of any activity if it is not centrally- housed and easily reportable?
Of course many additional functions are available for any CRM. Nonetheless, every effective CRM is custom tailored to the individual client.
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Customer Relationship Management Systems
