Web design

What is Web Designing?

Web designing refers to the processes that are involved in creating a website. As web designers, we focus on combining functionality with aesthetic appeal to bring in potential users to your website. A lot of visual elements are involved in making a website. Many of these visual elements include layout, font, website colors, and images.

The layout of the website will depend on how we arrange our content on the website. As a rule of thumb, the layout should be both functional and aesthetically appealing.

Many web designers even use images, animations, and videos on their website to get messages across. These visual elements are usually either informational or used to attract the attention of visitors. The visuals should be interesting enough to capture the visitor’s attention, yet not be too distracting. The main focus should be on the actual content of the website. Overall, visuals will be one of the most important key factors to building a successful website.

A Web Designer’s Job

The main task of web designers is to create a website’s layout. Web designers also have many other responsibilities that go into designing websites. As web designers, we work in teams to bring some of the best web design ideas into existence.

Dealing with pictures, videos, text, and graphics, we come up with an overarching creative design strategy to tie it all together into a cohesive website – a digital storefront for your business. We come up with design ideas, strategize, create, and use coding to turn your web design dreams into reality. Technical knowledge coupled with strong creative talents is essential for us as web designers.

Web designers are usually responsible for updating the websites frequently. A big part of updating websites will usually include keeping up to date with the latest software developments. Responsive design is also crucial to websites today given that so many people use their mobiles to access the internet.

As web designers, we are very focused on the overall aesthetic appeal of the website. Some websites might be especially reliant on colorful designs, pictures, and easy to read the text. Other websites are heavier on the text. Whatever the case, we will design the right website for your needs. Ultimately, it must be easy for your customers to understand how to use the website and it has to be interesting enough to grasp their attention.

How We Do Web Designing

There are many different processes that we take while we work on designing our own websites. Most of these processes are essential for any web designer to follow if we want a functional and attractive website. It is our mission to provide a healthy balance of both on our websites.

Identifying Our Design Goals

Before we begin the web design process, we must determine what design goals we want to accomplish with the website we create. Do we want it to be informational? Do we want to entertain your visitors? What should people expect when they visit our website? Who is our target audience? What do we want your visitors to experience? These are all important questions to consider when we begin drafting our design ideas together with you. Once we have a clear idea of everything we need, we will know that we are on the right path.

Our Scope Definition

The ideas of the clients and of the Orlando web design team will inevitably expand as the website creation progresses. These expansions may include a web app design or incorporating push notifications. Web designers and clients must work together to ensure we reach deadlines and goals to have a functional website. We must also account for any bumps in the road that could cause the web design project to be pushed back.


Wireframes show off the most important parts of a website. The sitemap is what makes navigation on websites possible, so it is important that it is structured properly. The sitemap will be your guide for knowing which parts of the website are the most important and how they relate to other pages on the website.

Visual Elements

Once we are finished planning and have the blueprints for our wireframes and sitemaps, we can move on to the visual elements of the website. We will want our website to be visually appealing while conveying the proper messages to our audiences. The visual elements may include the layout, website colors, font, and any images, videos, and animations we may want to use.

All of these features are essential for how we determine what messages to deliver and who we are delivering them to. We take some time to look over different combinations for each feature to see how well each element fits together.

We must also account for building the trust of our visitors and how mobile-friendly our layout and navigation will be. While visual elements are the key to receiving revenue, it is important to use combinations wisely. The visual elements should not be too difficult to look at or use, or the overall user experience can be affected. Many web designers use stock photos while others hire photographers to capture their images for the website. Having the right visual design can impact how successful our websites are.

What is Good Web Design?

Good web design encompasses more than meets the eye. We need to see web design as a component of digital marketing as a whole and know how to achieve your end goals. Here’s what makes good web design:


When people visit a website, they want clear, concise information along with a smooth experience. Beyond your message, you also need to keep your website design cohesive. When in doubt, choose simplicity. An overly complicated website design isn’t just unattractive, it can also ultimately distract from your content and products.

Design for Visitors

If you want an effective website design, you need to consider the visitors that come to your website. People want fast, easy answers. No matter how simple and clear your content is, people can still overlook it. The trick is to understand how people browse websites. People naturally start at the top of a web page and move from left to right. Try to mimic this pattern to cater to how visitors want their web experience.


How many times have you clicked a link and left the website before the page even loads? It’s not a unique phenomenon. In the digital age, we want our information fast. Check your site’s load time. If it’s above three seconds, it can spell trouble. Within two seconds or less, and it’s even better. After only a couple of seconds, visitors get impatient and often leave a site. This is also where responsive design is important for mobile users.

Clean Layouts

Much like the other elements of good website design, clean layouts are key to the user experience. For example, grid layouts can help keep everything in order and aligned. They can help you organize everything from your content to your design elements.


Don’t make people search through your pages to get your message. Choose only one or two areas to focus the majority of your design on. You can highlight these elements by making them larger, brighter, or even using different textures and positioning to draw visitors’ eyes to that area. Everything else surrounding your focal point should play a supporting role. Be careful not to let less important elements distract from where you really want visitors to focus.

Web Design and Search Engine Optimization

Web design can play a big part in whether or not visitors stay on your site, and search engine optimization can play a big part in whether visitors find your site in the first place. Here’s what you need to know about both:

Google Cares About Speed Too

A slow load time can be one of the biggest reasons people leave your site, but it can also prevent people from finding your site through search engines. When indexing sites, Google also takes speed into account. If your site’s too slow, it’s unlikely google will actually crawl all of them, which greatly diminishes your chances of showing up in results.

Design and SEO Work Together

A huge part of web design is actually centered around search engine optimization (SEO). Your website visitors need good user interface design to stay on your site, but search engines need the good web design to rank you higher. The algorithms search engines use also take into account the structure, web content, and additional elements within your page. You might have some of the best information out there, but if you have poor design, you still won’t rank in search results.

Use Both From the Start

The best way to effectively implement both SEO and good web design is to use them both together, from the start. Web design also incorporates other elements like title tags, backlinks, a sitemap, and the proper keywords. Using them both together, from the very start, gives you a better chance of getting organic website traffic and showing up early in search engine results.

Prioritize Mobile

These days, most people surf the web on their smartphones. Trying to visit a desktop-only site on a tablet or smartphone can be very frustrating. Because of this, most search engines prioritize mobile-friendly web pages. A mobile-friendly site with responsive design keeps google and your visitors happy. Neglecting mobile-friendly responsive design can be a big mistake.

Why Choose Us?

You can always try to implement web design and SEO on your own. However, if you’re not well versed in either, it can lead to a lot of wasted time, money, and effort. So, why choose us for web design services?

We Do the Work for You

When you work with us, we’re not just teaching you about how to improve your site. We’ll do all the hard work, and you can sit back and watch your site succeed. You simply let us know your goals, and we’ll discuss the strategy that fits your website best. Leave all the footwork to us and we’ll make sure you have a smooth experience with us.

Up to Date Strategy

Search engines are, quite literally, constantly changing their algorithms. It’s no easy task to make sure you’re always in the green with search engines like google. Don’t worry, we consider it our job to keep up to date with recent search engine algorithm changes or design updates. If there’s a change that could affect your site, we’re the ones that will know and fix your site to better fit the algorithm.

We Understand Your Business

Good web design and SEO can get you far, but only if your visitors enjoy a smooth experience on your website and get what they want and need. We work hard to understand your business, your goals, and your visitors. That allows us to create the site that your visitors will keep coming back to, which also helps improve your rankings. Besides web design, we are on hand to help you with more design services for apps and more. As a full-service digital marketing agency, we are able to help you with social media as well as your overall web presence.

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