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Client: Dress Fly Industry: Apparel Website Type: Content Management System with Shopping Cart Website Goal: To develop an apparel website that caters to the urban community and provides an easy checkout function for online purchases. This website is currently awaiting final client approval. |
Success Strategy:
Overview:
Dress Fly is an online retailer of multi-cultural clothing. The website is designed to be a shopping cart system that drop-ships its clothing line directly to your front door.
Target Market:
Here a younger urban clientele is sought. To date the marketing plan is still being finalized and complete revisions reflecting this plan will be implemented on the website.
Plan of Attack:
Keep it simple and provide the latest in cutting-edge fashions. The website is a one-stop shop for the latest trends in clothing. A large selection of inventory will surely please every taste.
Progressive colors and a flash animation provide an overview of the latest arrivals. The website was built on a content management system allowing the client to make changes on the fly.....no pun intended. The website is also a shopping cart system enabling individuals to purchase items instantly and have them delivered to their door step.
The navigation of the site is very SEO friendly. Future plans include a blog and an expansion into foot wear.
Check back soon and take a look at the new site we are about to launch.
