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Client: AMTI Industry: Aviation Website Type: Content Management System with Video Video: Onsite Video Clip Website Goal: Develop a website that is easy to find and easy to navigate. The core message of this FAA testing center is clear and simple. "We are the only one in Central FL" Client Recommendation Letter: Website: www.amtinst.com |
Success Strategy:
Overview:
AMTI required a comprehensive web solution that enabled them to manage their content and shopping cart. TOLS spent an extensive amount of time learning their business to be able to provide the best possible web solution. Viewers needed to be able to review the courses offered and register for any test prep immediately. Clean functionality trumped design. Training books and mechanics checklists may be purchased at the website prior to course enrollment.
Target Market:
Aviation mechanics that are seeking to take their mandated refresher courses and are currently looking for a testing facility that can help them prepare.
Plan of Attack:
Mechanics don't have a facility in central FL enabling them to test prep for any of their required courses. As such AMTI asked TOLS to help develop a strong internet presence advertising their services. TOLS built a strong SEO campaign for AMTI netting a page one presence on Google within four months. AMTI contributed weekly blog updates and TOLS assured the site was being properly submitted and indexed. TOLS further provided AMTI with a traditional print marketing campaign advertising their services to mechanics and FBO's (that's aviation talk) in the Southeastern United States.
The video explains AMTI's services and encourages viewers to contact the facility for further information.
The website was built on a content management system allowing the client to make changes on the fly. Now, if they decide to offer a new service, they can simply create an additional page, enter the content and make it live in just a few minutes. The navigation of the site is extremely SEO friendly and TOLS continuously fine-tunes the site defending their high placement on the search engines.
AMTI is conveniently located in Winter Park, close to University Blvd. Stop on by and tell Mike and Elena we said hello.
