"Thousands of potential customers are awaiting you on Facebook." Oooooohhhhh......that sounds great, now what? There is so much hoopla about Facebook and all of its features, that its hard to decipher where to start first.  Facebook is essentially a directory of targeted potential customers willing to use and promote your product. Question is, how do you tap into this awesome power before your competitors do?

A core element of your social media presence should be a facebook business page, especially if your product or service is a consumer product.  Initially, you will want to build a professional, customized Facebook page for your company. Having a presence on Facebook can help increase your brand awareness, allow you to engage potential clients, and launch you into the world of social networking.

A Word About Facebook Fans:
Yes, we can add thousands of targeted Facebook fans to your fan page, but ultimately everything boils down to engagement.  Here we believe in quality over quantity.  We have seen hundreds of pages with thousands of fans that do absolutely nothing.  Then we see pages with 100 fans that are all very engaged driving productivity.  Keep that in mid when you think of building your fan base.  Be selective, yes....be selective.

Facebook Business Page Tips:

• Choose your Facebook name and don't change it.
• Get 25 Fans as fast as you can and use the "About" text box to place keyword-dense content on your page.
• Use the info tab to include more important keyword text.
• Post direct links to your website ideally in an iframe of your site.  A iframe is literally like a window to your site.  It emulates your website's look.
• Add photos with captions, events with descriptions and a discussion forum.
• Post links to your facbook page on as many other sites as you can.
• Develop intra-facebook links
• Strengthen intra-facebook reciprocal linking by getting fans to comment and "like" your content.