- 96% of Gen Y is on a Social Media Network such as Facebook, Linkedin or Twitter
- If Facebook were a country, it would be the 4th largest in the world
- The fastest growing segment on Facebook is users age 55+
- You Tube is the second largest search engine in the world
- Videos are now being indexed in regular Google searches
- Videos index higher on Google because there are less video pages than text pages to compete with.
- 78% of users trust peer recommendations, only 14% trust advertisements
- Pay per Click Advertising increases in effectiveness by 56% when coupled with a solid Search Engine Optimization campaign
1) We evaluate which keywords have the highest demand
2) We evaluate which of your competitors of yours are showing up for those keywords
3) We evaluate your competitors social media presence (Facebook, Twitter, Linkedin)
4) We make sure your message is better than your competitors
5) We determine what marketing approach is best for you. The choices are generally:
- A Pay Per Click and Search Engine Optimization Campaign
- [A focus on Search Engine Optimization and a passive Social Media presence] OR [A focus on Social Media with a passive Search Engine Marketing Campaign]
- An email marketing campaign with a Social Media Component
- A video campaign with a Social Media Component
- A combination of the above
Begin with the end in mind. Today, building a website is a secondary component to a much larger internet strategy. We design is still important, but let’s face it, you could be getting leads through a Facebook Fan page, a short instructional video on You Tube and someone never hits your site. We have two rules we emphatically teach our clients when it comes to their web presence:
Rule 1: Make Money
Rule 2: Don’t Forget Rule 1
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