Pay per view may soon be getting more competition.  Google plans on offering full-length feature movies on You Tube.  What does this mean for our You Tube Advertising?  We should be able to advertise our business services as part of the film.  Let's see what they finally negotiate.  Regardless, You Tube must be part of your advertising strategy.

For more information, visit Google Pay per View

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Our Tampa web design workshop was a great success. It was hosted at the Holiday Inn Express in Brandon just east of Tampa Metro. At the workshop, we not only discussed marketing strategies and web design ideas, we asked attendees if they wanted their websites reviewed in front of the rest of the group.   Six attendees volunteered to be Guinea Pigs and walked out of our workshop with a specific "To Do" list of those items necessary to improve their web presence.  In this workshop, we certainly spent more time on the actual individual needs of each member, versus using a more blanket approach.  Our new approach was well received and we look forward to doing it again soon.

Thanks to all who came out.  We had a blast and look forward to doing it again soon..

Stephan

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Social Media  We’ve just received an invitation to visit Facebook’s Palo Alto campus on Wednesday to get “an update on the service’s features and products,” and rumor has it the powers that be want to talk about location-based products.

Kara Swisher at BoomTown says her sources “indicate that Facebook will finally be rolling out its own geo-location offering” on Wednesday.

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www.virginiaprostatecancer.com is the HIFU treatment website for Dr Guleria in Manassas, VA.  Doctor Guleria is one of the most experienced HIFU doctors in the greater Washington DC area.

Dr. Anshu Guleria is a graduate of Kent State University and Northeastern Ohio Universities College of Medicine with combined BS and MD degrees. He completed his general surgery training and a fellowship in renal transplantation at the Washington Hospital Center.
He then completed a fellowship in Surgical Oncology and Immunotherapy at the National Institutes of Health, National Cancer Institute, Surgery Branch. Dr. Guleria entered the urology residency program at Washington Hospital Center, which he completed as Chief Resident in Urology in 1997.

TOLS Multimedia specializes in marketing websites for Urologists, especially those interested in providing the HIFU procedure.

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This week, Stephan Boehringer, managing partner of TOLS Multimedia, was inducted into the downtown Orlando evening Rotary chapter.  Many years ago the Orlando community welcomed us with open arms.  We have had the honor of contributing to the success of many local businesses and we feel that it is time to give back to the community that has given so much to us.  As such, our company has made a pledge to donate three websites to charitable organizations in the area. We are honored to be part of such a benevolent organization and would like to do our part in contributing to our wonderful community.  Please contact us for further information to be considered for a donated website.

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On Friday, ICANN, the internet's naming system, voted to allow the application of the controversial ".xxx" top-level domain name for websites dealing in adult content.
The domain, which would need further approval before going live on the internet, would be applied to adult entertainment sites just as ".com" is now.

Using .xxx will be optional. However, some people speculate a push to make the domain mandatory for adult-only sites.  There are already 110,000 pre-reservations for the domain.
Some people involved in the industry are hesitant to accept the domain, "fearing it will lead to censorship, as it would be very easy to block the entire domain instead of individual sites," Rick Johnson of portfolio.com wrote.

On the other hand, "some religious groups are against the creation of the domain, as it would lend more legitimacy to the adult entertainment industry," he wrote.

What do you think of the ".xxx" top-level domain? Is it necessary? Let us know with comments on this post.

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Today TOLS published an article on Article Base discussing internet marketing ideas for roofing professionals.  The article discusses search engine optimization, search engine marketing and social media marketing.  If you are a roofing contractor, you owe it to yourself to read it.  View the article here.

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TOLS's web marketing workshop was approved for Continuing Education Credits with the FL Department of Professional Regulation today.  As an approved provider, TOLS may now teach web marketing for continuing education credits.

If your association or tradeshow would like utilize the web marketing workshop as a tool to help your association members build more business on the internet, please feel free to contact us today.

The course entitled "Consumers Are Searching.  Will Your Company Be Found" provides 2 Gen Ed credits and is currently approved for the Construction Industry.  Additional applications are pending for Real Estate & Legal professionals.

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Social media is becoming a standard channel for instant communication, online marketing and sharing of knowledge. Whether you’re a fan or not, you really can’t ignore it. We are all becoming a part of it. One increasingly popular part of social media is online video. Not only is video being used for marketing, but it’s also becoming a common method of communicating and sharing. I recently started experimenting with online video for my own business blog. Although I’m only a few videos in and have a lot of room for improvement, I can already see some encouraging benefits. If you’re on the fence about using video in your business or on your blog, here is a compilation of some of the benefits that may convince you to get in front of the camera and give it a try.

1. You can build a rapport with your audience.
2. You will instantly become more personable.
3. It can be a powerful way to promote your brand.
4. You can motivate potential clients to act quicker.
5. If your competitors do it and you don’t, you could be losing potential clients.
6. You don’t have to type anything for a change.
7. You can demonstrate your expertise.
8. You can show your creativity.
9. You can have fun.
10. You can show your human side by posting a not-quiet-perfect video.
11. It may be easier for you to retain the attention of your target audience.
12. You can develop a level of trust beyond what’s possible in writing alone.
13. It’s an inexpensive marketing approach.
14. You’ll show that you’re keeping up with technology.
15. You can experience increased visibility in search engines.
16. You can give your audience a way to benefit from your knowledge passively (it’s a lot easier to watch a video than read a screen of text!).
17. You can provide targeted training.
18. You’ll become more memorable.
19. Consistent videos can build a different audience than you have through your blog.
20. You can “show” instead of “tell.”
21. You can reach more of your target audience.
22. It can help you establish yourself as an expert.
23. You can get people to come back to your site more frequently.
24. You can tap into the emotions of your audience.
25. You’ll make it easy for your viewers to pass on your message.
26. You can use your videos to make announcements, share news and offer special deals.
27. It’s entertaining for your viewers.

(courtesy of Sitepoint)

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